B Pharm Pharma Marketing Management Unit 5 PDF Notes
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B-Pharmers, buckle up for pricing power in B Pharm Pharma Marketing Management Unit 5 PDF Notes! Imagine understanding the complexities of drug pricing, beyond just a number on a label. Explore the meaning, importance, and diverse objectives that shape pharmaceutical pricing, considering factors like costs, competition, and ethical considerations. We’ll delve into various pricing methods and strategies, equipping you to make informed decisions that ensure medication accessibility while sustaining business viability. Feeling curious about regulations? Unravel the intricacies of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority), understanding their role in ensuring fair pricing. But marketing isn’t static; we’ll explore emerging concepts like vertical and horizontal marketing, optimizing distribution channels. Imagine tailoring strategies for rural markets and understanding the evolving power of consumerism. Don’t forget the global landscape; we’ll equip you with the knowledge to navigate the exciting world of international marketing. By the end of this unit, you’ll be a pricing and marketing strategist, prepared to contribute to a sustainable and impactful pharmaceutical industry!
B Pharm Pharma Marketing Management Unit 5 PDF Notes
Unit 5
Pricing: Meaning, importance, objectives, determinants of price; pricing methods and strategies, issues in price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order)and NPPA (National Pharmaceutical Pricing Authority).
Emerging concepts in marketing: Vertical & Horizontal Marketing; Rural Marketing; Consumerism; Industrial Marketing; Global Marketing.
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