B Pharm Pharma Marketing Management Unit 1 PDF Notes
B-Pharmers, dive into the fascinating world of pharmaceutical marketing in B Pharm Pharma Marketing Management Unit 1 PDF Notes! Buckle up as we explore the fundamentals of marketing, understanding its key concepts, scope, and the crucial distinction between marketing and selling. We'll then delve into the dynamic pharmaceutical market, analyzing its size, composition, and the diverse consumer segments it caters to. Imagine segmenting the market based on demographics, psychographics, and physician prescribing habits, and even understanding how patients choose their doctors and pharmacists. Remember, market research is your key tool for gathering insights and making informed marketing decisions. By the end of this unit, you'll be equipped to navigate the pharmaceutical market landscape with confidence, laying the foundation for successful marketing strategies.
B Pharm Pharma Marketing Management Unit 1 PDF Notes
Unit 1
Marketing: Definition, general concepts and scope of marketing; Distinction between marketing &selling; Marketing environment; Industry and competitive analysis; Analyzing consumer buying behavior; industrial buying behavior.
Pharmaceutical market: Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer; market segmentation& targeting. Consumer profile; Motivation and prescribing habits of the physician; patients' choice of physician and retail pharmacist. Analyzing the Market; Role of market research.
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